About Us
Founded in 2013 by Balasubramaniam Sekar, VISSU Sourcing leverages over 35 years of industry experience to excel in the textile and home goods sectors. With a base in New Delhi, India, and an office in the US, we offer a diverse range of products including Home Textiles, Handicrafts, Gifts, Furniture, and Garments. Our design teams in Delhi and the US provide innovative solutions, ensuring we stay ahead of retail trends. Our vendor's factories, enhance our ability to deliver high-quality, competitively-priced products. We partner with internationally compliant factories, guaranteeing reliable manufacturing, on-time deliveries, and ethical practices. VISSU Sourcing is dedicated to exceptional service, innovative products, and competitive prices, making us a trusted partner in bringing your vision to life.
Our commitment extends beyond just product delivery. We support our clients throughout the product development process, offering expertise to create high-quality products at competitive prices. Our long-standing relationships with a consortium of tested vendors enable us to meet buyers' needs efficiently and effectively. With a focus on maintaining quality and adhering to international standards, VISSU Sourcing is equipped to handle large-scale orders and unique client demands. We take pride in our ability to innovate and adapt, providing tailored solutions that align with our clients' visions and market trends. At VISSU Sourcing, we believe in building lasting partnerships through trust, quality, and exceptional service.
Balasubramaniam Sekar
Founder
Balasubramaniam Sekar, a seasoned entrepreneur with over 35 years of industry expertise, is the driving force behind VISSU Sourcing. Originally from Tamil Nadu and settled in Delhi since 1984, his passion for textiles and dedication to excellence have been the foundation of his long and successful career. In 2013, he established VISSU Sourcing, a company that has grown to become a trusted partner in the global textile and home goods sectors.
Balasubramaniam's commitment to quality, innovation, and ethical practices is at the heart of VISSU Sourcing's success. His leadership ensures that the company continues to deliver high-quality, competitively-priced products, while fostering strong, lasting relationships with clients and vendors alike.
Shari Chamish
Business Associate
Shari is a tenured executive with global expertise in product development, merchandising, marketing, design, and sourcing.
She has a proven track record in leadership, branding, and strategic product analysis, helping clients achieve their goals.
Her extensive knowledge covers soft home categories including sheets, decorative bedding, blankets, bath, and area rugs, alongside experience in textiles, sourcing, product development, sales, licensing, and merchandising. Known for her collaborative leadership, Shari fosters cross-functional partnerships within organizations.
She has worked with top brands like Ralph Lauren, Williams Sonoma, West Elm, Martha Stewart, Tommy Hilfiger, Vera Wang, Disney, Nickelodeon, and Hello Kitty, as well as major retailers such as Walmart, Costco, Kohl’s, Ross, and Home Goods. She is eager to bring innovation to your product lines.
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